exCerpt:. Urban Outfitters Instagram

coffee has an interesting way of showing up in our cultural conversation. an exCerpt, of coffee and its collective appearance as a character in the every day.

urbanoutfitters_coffeeculture_smdlr_excerpt_dec30

coffee culture

“Everyone’s doing it [coffee].”

The “it” is also the roundup on Instagram as 2013 wraps up showing a feeds best media moments of the year.  Urban Outfitters‘ best moment is none other than etchings inside of a cup of coffee. So, pretty cool right?! I think so, especially considering that Urban Outfitters is a fashion brand and it wasn’t a clothes image that made it to its top spot.  However…the plot thickens.

Coffee culture is fashionable, stylish, sartorial and any other descriptive that could apply. Besides, coffee culture has experienced a rather exciting year, including Urban Outfitters partnering with Kickapoo Coffee Roasters  who was also nominated for a Good Food Awards this year – and launching a bonafide coffee bar within the fashion store. cue the coffee street style. smdlr thrives to seei the intersection of culture such as this, its what this space loves to document. And, it looks like 73,000 people and counting hearted it too. #cupUp

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