film.: McCafe’s Ad Challenges The Kind of Coffee We Want.

make coffee simple again?

McCafé released a video commenting on hipster coffee culture from its opening times, to its notions of ideology, pricing, size and the basic human need of  a coffee consumer ‘ I just want a coffee.’

Well, I do love its music, the chalk board drawings and the nod to the dreamers. However, I want more than a coffee. I want the coffee of my lifetime, kinda like every time. So I guess that means I prefer the complex to the simple.

What do you like? And, how do you feel about McCafe’s ad about “hipster coffee culture.”

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