exCerpt: seth godin > What’s it for?

coffee has an interesting way of showing up in our cultural conversation. an exCerpt, of coffee and its collective appearance as a character in the everyday.

via sethgodin.typepad.com

via sethgodin.typepad.com


“And if you ask someone working at a kitchen gadget company what the latest item is for, the truthful answer probably has nothing at all to do with pitting an avocado efficiently, or making a good cup of coffee.”

There are a lot of questions around a good cup of coffee. While an adjective like good purports to quantify that a cup of coffee could be the converse, I believe that a good cup of coffee is good for, simply and profoundly this, coffee.

p.s. You may extrapolate coffee from that, if you desire.

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