fashion.: Gucci’s The North Face Campaign Includes a Coffee Relic

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Luxury brand Gucci which continues to make itself look more accessible with a variety of looks where its goods are well placed. There’s  Harry Styles enjoying coffee in a music video while wearing the brand, the coffee goers in ‘At The Cafe’during its second episode from Ouverture of Something That Never Ended’ to the subjects of its latest campaign ‘Never Saw This Coming’ hiking in the alps.  While doing the latter, they stop to take in the view and a coffee break via the near century old Bialetti coffee maker. 

This culture hopes that it can always see coffee coming into our lifestyle – be it at home or in the great outdoors, from Italy and beyond.