exCerpt:. Instagram

coffee has an interesting way of showing up in our cultural conversation. an exCerpt, of coffee and its collective appearance as a character in the everyday.

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We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art.” Instagram Blog

Coffee culture is a community. And, so is Instagram.

Three days ago both united as part of an unveiling of a new storytelling feature through one of the worlds most used platforms for image sharing: Instagram.

I’m always in a state of constant excitement about the opportunity to tell a story, especially one that is incited from the space of a coffee shop. Imagine my excitement to see the space of a coffee shop take a cameo in Instagram’s video announcement of adding video to its platform of sharing.  To add sugar on top, Verve Coffee Roasters – a wonderful space and a fixture to United States coffee culture was the space -double tap – from where the latte art originated.

I say, it’s a win-win-win for coffee, culture and community. cde