make coffee simple again?
McCafé released a video commenting on hipster coffee culture from its opening times, to its notions of ideology, pricing, size and the basic human need of a coffee consumer ‘ I just want a coffee.’
Well, I do love its music, the chalk board drawings and the nod to the dreamers. However, I want more than a coffee. I want the coffee of my lifetime, kinda like every time. So I guess that means I prefer the complex to the simple.
What do you like? And, how do you feel about McCafe’s ad about “hipster coffee culture.”
Leave a comment or your thoughts in a tip below.