The Coffee Stories, October 21st

Welcome to Brazil, El Salvador, Ethiopia, Honduras, India and Costa Rica!


If You Reach For The Flowers, You Can Touch Them




From Apaneca, El Salvador To Los Angeles, CA | 4,542 km

Up so high, up so Apaneca high, mountains punch pillows of air and coffee cherries hum on small squares, ascending from fruit punch coated houses. On a day-long date, a man named Bobby met a coffee washed in pineapples and short bread. A dozen hundredths meters and more above sea level, his heart, oxygenated by the tale of a finance man turned farmer, fertilizing new dreams with biochar and cascara, he was gone, so far gone, direct trading : El Salvador Finca Argentina x Cafe Demitasse. 

imageFrom Araku Valley, India To Lancashire, UK  | 11, 434 km

There are traditions that aren’t ours. There are temperatures and terroir that are. We are tribal farmers, small and mighty, the adorned fringe of a new foundation. We are valley dwellers emerging from land and rivers, where none else have come. We are natural; we are native, we are now flickering in our evergreen emerald valleys : India Mandal, Gems of Araku x  J. Atkinson & Co.

From  South Minas, Minas Gerais, Brazil To Williamsburg, Brooklyn | 7, 247 km

Bong, Bong, Bo n g g g. A bell sounds for us. Flavor has called a board meeting, summoning our cherry from the backs of algae-green hills. We attend in the name of Helio Godoy Tavares, a human coat of arms of Minas Gerais. Here, around your table, we speak our family secrets. Oh honey, we are a bed of almonds, our nectar giving way to walnut dreams. Bong, Fazenda belle : Brazil Piedade x Tobys Estate Brooklyn.

Borena EthiopiaFrom Borena, Ethiopia To Chicago, Illinois | 12, 536 km

I’m hi-fi lilac floating in melted butter. My carobs powder black plums. Taste my cherry, taste the sun. And oh, I sing; I’m alive, a flower flying the bright of the dark. I am aroma, purple; I am Oroma, people – six-hundred seventy soiled hands.  Raise a toast, raise a toast, I am notes, oh I am alive : Ethiopia Borena Borboya x Passion House Coffee Roasters.


Las Flores, HondurasFrom El Cielito, Santa Bárbara, Honduras To Greenpoint, Brooklyn | 5, 503 km

In the place, where peace flows like a name and dances like a Saint; on the land, where brothers play for honor and bond for petals sake, in the air, when grapes dry as yellow raisins and apricots soar as praline scented kites, a coffee blooms pretty – flowers on parade.  El Cielito Santa Barbara x Cafe Grumpy.


Santa Elena Costa Rica Estate

Santa Elena Costa Rica Estate

From Tarrazu, Costa Rica To Seattle, Washington | 7,280 km

Once upon a time, a girl grew up bouncing coffee cherries and not dollies. As she grew from girlhood to a lady of the coffee scape in the highlands of Costa Rica, her obsessions included the miniature precious dolls of coffee: the peaberry. Muscles never had it so easy to induce her wild smiles and of those favoring the – so crisp and so citric clean : Santa Elena Estate Peaberry x Broadcast Coffee.


*The leading image titled ‘If you Reach for the Flowers, you can Touch them’ references an image of a color study by Nico Behnzukeh’s the Pulaski Playground in Brooklyn contrasted with Kehinde Wiley’s tropical art that inspires thoughts of urban cities where flowers from the farthest part of the earth bloom in concrete jungles – the cities of America.

These are the Coffee Story Ads, short stories, about coffee, digitally, in an ad.  Learn more about them and how to book one here.